Release of Destination Sörmland

Published: 12 April, 2016
Release of Destination Sörmland

Sunday April 24
12.30 – 3 pm, inauguration at 1 pm is your guide to the product Sörmland. We will walk you through the destination development jungle. What does it mean that to commercialize a place? And what happens within and through the process produce and present the product?

In autumn 2014 artist Johanna Adebäck visited Art Lab Gnesta as the holder of the AIR Sörmland stipend. During her time in Sörmland she researched how the region is marketed and what the power structures within the field of destination development look like. Who and what can actually be seen and heard? And what perspectives on locations and ownership do they convey?

Now we present the results of her work:, Sörmland’s new unofficial destination page.


AIR Sörmland is a collaboration between Art Lab Gnesta, the Ebeling Museum, Katrineholm konsthall, Eskilstuna Art Museum and Sörmlands Museum. The project has also been implemented with support from the Längmanska Cultural Foundation.